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The DNA of Agency & Client Partnerships
Lesson: If you use the word ‘but,’ you are focused on the negative. Last week I got a call from a friend and digital industry veteran with a question: “Steve, what makes for a partnership?” The voice...
View ArticlePublishers Forging Key Partnerships to Bolster Tablet Products
In 2011, the world witnessed the iPad become one of the year’s most popular gift items. Now that more affordable tablets - such as the new Kindle Fire – are coming to the market, it’s no surprise that...
View ArticleEffectively Assessing Your Affiliates
In the world of business, it’s necessary to be discerning about your company’s public image. When it comes to your marketing affiliates, it’s important that you’re familiar with how they operate....
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